Origins

Making Art More Rewarding and Accessible

An art and sculpture brand that promotes Indian artists and workmanship, combining traditional handicrafts with contemporary themes and production techniques to create expressions that resonate with modern Indians. Every piece is conceived, designed and handcrafted by talented Indian artist and craftsmen, giving them sustained growth opportunities. The customers that buy from origins benefit by getting tasteful art at affordable prices.

Deliverables

Brand Identity
Web Design
Web Development
Print Collateral
Packaging
Signage
Digital Marketing

Our engagement with the brand comprised of developing a comprehensive brand presence resonating the brand’s ethos and giving it a new age
yet rooted vibe. This included a unique logo, stationery and publicity material. Environmental In-store graphics were developed to carry forward this
visual image and also to convey the brand concept and its offering to walk-in customers. The website served as a typical online store where
customers could shortlist and order their chosen pieces.

Identity Design

Origins was a start up brand with a new vision towards bringing modern art and sculpture to the masses. So it needed to be given a unique visual identity that would be subtle yet classy and fresh at the same time.

The logo was designed around a minimalistic depiction of the ‘Lotus’ flower symbolizing beauty and purity while also drawing on its ancient legacy to suggest traditional wisdom.

Selection of the wordmark typeface yet again suggests a fusion of ‘classical’ with ‘modern minimalism’.